Dawn Marie Payne

   Hello!  I’m Dawn.

I’m committed to helping you discover the best within yourself so you can have a business and life you love.

You’re Kick Ass.

You have succeeded in ways most haven’t. You’re driven and you’re hungry for more. You know you have more to unleash and give to the world, more of who you are to express.

You haven’t always followed the “typical” path. Because “normal” just never really felt right to you.  You’re an outlier in the best way possible.

You’ve tried on other people’s expectations, you’ve played with your own thoughts about the expectations you’ve placed on yourself… yet, it just still didn’t feel congruent.

So…you took notice of how you really felt.

You started to think for yourself more.

Step away from other’s expectations.

Breaking the mold.

Being more YOU.

Being an Outlier.

You started to notice what does and does not work for you.

And, you realized that being SUCCESSFUL…being strong…being driven…being an entrepreneur…being a professional and well, being YOU meant –

Stepping into your GREATNESS.



Because, you’re not “normal”. You’re not typical. What makes you happy and feel ALIVE is different than what works for others.

So, now you get to OWN it.

Own who you are.

Be ALL that you are.

Without apology.

What is success without fulfillment anyway? You can make all the money in the world, yet still be unhappy.

And that’s the challenge.

You’ve broken social norms –

You’ve felt alone –

Not sure if you’re on the right path-

Been told you’re crazy (or you’ve felt crazy)

Guess what? You are different. You are atypical.


In my experience as an entrepreneur and being surrounded by other Outliers, I’ve seen that the most successful people – those who make money AND are happy, live on THEIR terms.

They do things their way.

They don’t always follow the expected path or strategies.

You and I are the same. You get this…thing…this crazy. This urge to do what YOU need to do. Your way.

You know you can have BOTH.

You know in your soul you’re meant for more, meant to be a powerful force in your life and in the lives of others.

You have more to give.

More to share.

More to express. Your creative is ready to soar!

I’ve always encouraged others to just “do them”. Rock their weird. Be themselves and know that this is exactly what leads to success.

Breaking other people’s “rules” to live by your own will not only create a sense of freedom, it will create wealth WITH fulfillment. Trust me. I’ve experienced it myself and I’ve seen it many times with the people I surround myself with.

Yes, it’s been challenging and took courage at times to step outside of other’s expectations. But I wouldn’t change it for the world. Because, let’s face it … would we rather be caged by other’s ideas or free using our own?

We get each other. We get that being unconventional, unrealistic, and persistent is who we are.

And you know what?

That’s what it’s all about anyway.

It’s the key to fulfilling YOUR life’s dreams.

So, it’s great to have you here! Here to step up into your next level of YOU. Your next level of MASTERY and BRILLIANCE.

I’m here to tell you that you can totally f’ning have it all. Everything your sweet heart desires.

You ALREADY deserve it. Even if you don’t fully feel that yet. You will.

As long as you’re willing to do whatever it takes. If you’re completely, madly committed to being ALL of you. And to doing the work.

You can and WILL do it.

There is a way that doesn’t fit the typical mold. A way that is totally right for you.

I’m here to help you unleash THAT PART OF YOU!!  That part of you you’ve been afraid to show, that part of you that is yearning to be released and shared.

That part of you that is so freaking tired of playing small… and ready to be unleashed. THIS IS YOUR TIME.

You were born to live your truth. To live your purpose.

Plus, you know what?


You can actually create a significant net worth.

Be in the top 1% of income earners.

Even change lives with a level of impact you can only imagine right now.

While still feeling fulfilled in other areas of your life too.


I’d love to help you achieve this.

But, why me? Who am I to show you the way?

Well… because I’ve done it. I’ve rarely taken the conventional path.

I’ve been an “outlier” my whole life. Right from being a kid, I was doing things differently.

I didn’t fit in to any one “crowd”. I was always a mix. Yet still on my own path.

The traditional never excited me. It made me feel caged, and it sucked my soul dry when I tried to be “normal”.

So, I rocked my own “weird”.

And you know what’s funny? I found a tribe of people who also rock their own weird while respecting and supporting mine.

That could have never happened if I didn’t live MY TRUTH.

I had a big decision to make at the ripe ‘ol age of 23 – join my dad in the equine businesses and ride horses professionally or forge my own path.

It was not an easy decision. I LOVED riding horses and competing in Show Jumping at a high level. It was a rush; a thrill and I knew it well.


Something inside me just knew. I had to make a change. I had already finished a University degree and had become a Physical Therapist. So that was an option.


It wasn’t totally resonating to settle down, start a career and do what was “expected”.

So, I took a leap of faith and moved right after University to start all over. I left the horses behind. I left the business opportunities with my dad behind. I started working as a Physical Therapist and then quit that solid job to then go work in New Zealand, Australia, England and all across western Canada… I developed my career in an unorthodox way.

And I’m so happy I did!! Normal is so f’ning boring for me.

Still, I knew in my gut that I wanted to own a business. It had been a knowing for years. So, I took another leap of faith and bought a business.

If I had listened to all the nay sayers (who were well meaning but didn’t get me) that I shouldn’t keep travelling and working or shouldn’t buy a business…

because I could fail….because it’s hard because they thought there was a safer path…

I wouldn’t have had the success and enjoyment in my life to the extent that I have.

I JUST KNEW I HAD TO FOLLOW MY GUT. Even if it was different from the traditional expectations.

So, where am I now?

After 15 years of owning a profitable business (making millions in revenue), I sold it for more than a 900% return!

Yup. That was a great payday.

Now I am ready to help other talented, committed, break the mold, rock their weird people have the same success.

I get to help you create the life you deserve. The one you’ve been waiting to unleash. The one you know you’re made for.

If you want to make millions, take control of your life and have fun doing it – this is your place. This is your jam.

I am committed to doing whatever it takes to help you get what you want from your life and your business.

If that means streamlining your business so you have more time for you, hiring a dream team that shares your mission and vision, increasing revenue and crushing it financially with less time and effort, improving key personal and business relationships, doing more of what you love and are meant to be doing, or just coaching you while I lovingly kicking your ass, I will do it.

This is YOUR time to shine. TO DO YOU.

And …

You also have to do the work.

Stuff doesn’t just happen because you want it to.

You have to do the inner work too. You have to figure out who you are and step up to your next level.

Your identity will determine your success. What you believe and what you focus on, will determine your success.

Here’s a little something I haven’t shared yet – it hasn’t always been easy. In fact is has been totally gut wrenchingly freaking hard at times.

I’ve been lost and confused. I’ve been called all sorts of names by people I teamed up with and trusted.

I’ve been accused of things I haven’t done.

I’ve been blindsided by unimaginable actions by others.

I’ve wondered if I actually was on the right path… if I had made the “right” decisions.

Here’s the thing. It all happened for a reason.

I’ve become an even more powerful, fierce, kick ass woman. I’ve learned SO much from these experiences.

Which means, I can help you through just about anything. There isn’t much I haven’t experienced for business challenges and for sure I’ve had my share of major ups and downs in my personal life.

Yet, I kept going. Kept searching. Kept learning and growing.

I’ve spent well over six figures doing personal development and business courses.

I was committed to figuring it out.

And because of this commitment, I was promoted to be a Trainer for one of the top Life and Business Strategists. I’ve now been part of the leadership team for 8 years.

In the end, it’s a mindset. A mind game.

If you’re anything like me, you’ve probably had moments of wanting to throw in the towel. Of giving up.

Yet, that little voice in your head still had hope. I know that voice is in there.

I know you can do it. Because I did.

I refused to stop. I refused to give up.

It’s how I know I can help you. I’ve been there.

I knew I had more to share, more to give, more to express. More impact to provide.

Have no fear, I’ll share more with you in my community. There is no shortage of learnings and “aha’s”. And I continue to learn daily. That’s part of the game.

Even if you just know you have more in you, but you’re not sure exactly what that is, just start.

Start HERE. Start NOW.

Little by little, your efforts will add up. It will all start coming together. Just like they did for me.

And next thing you know, you’re living the life you’ve imagined. You’re living your dream, on your terms, in your own way.

Making money like a BOSS. Owning your greatness.

Oh, and the riding I left behind? Ya, well, that never really left my heart and soul.

I came out of retirement a few years ago. I now own an incredible horse named Hero and I’m back competing.

He is part of the massive fulfillment I have in my life. Part of my purpose.

I wouldn’t be back in the saddle if I hadn’t lived my life on my terms, in my way, on my own path.

My path led me back to the beginning, yet it’s just a continuum.

Now, as I have for years, I get to help you (and other smart, strong, successful, kick ass women and men) live your soul’s desire and your purpose.

Because you deserve to have ALL the financial success AND fulfillment too.

We all need a place where we know we are accepted, respected and admired – so we can go out into the world and kick ass.

You belong here. Where you can be YOU.

So welcome to the Tribe.

Where we live our truth.

Where we march forward.

Where we kick ass.

And we live life on our terms, in our way.

Be who you’re meant to be. Do what you’re meant to do.

Dawn xo

Join The Tribe!

Who is Dawn Payne?

Dawn is a Physical Therapist by trade and has had successful health, real estate and personal development/coaching businesses. She helps other entrepreneurs increase their income and net worth on their terms, in their own way. Dawn helps her clients take a vision and put it into reality using both mindset and personalized strategy. Her goal is that people feel fulfilled and congruent while creating and living the life they want and deserve.

Dawn loves to teach, mentor and educate which has been an integral part of her contribution to the professional development world and empowerment groups.

She encourages her clients to do what resonates with their life, so they can feel ALIVE and excited to be living a life they have only imagined.

Dawn has had the opportunity to work with top trainers and leaders in the Peak Performance, Personal Development and Business. Her intuitive knowledge, combined with the depth of her personal and professional experience, give her the tools for creating significant life improvement, wealth, and wellness in her coaching and business clients.

Join The Tribe with Dawn Marie Payne

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